Global launch campaign.

GOLD LION CANNES 2014, FILM, NON-ALCOHOLIC DRINKS

Grand Prix, TV, 2014, Argentina Creative Circle.

Gold, El Sol 2014 (iberoamerica ad festival)

Lapiz de platino 2014 (Argentina's ad industry of the year award)

RANKED #3 IN ADWEEK PICKS "The 10 Best Ads of 2014"  LINK TO THE NOTE

GO FOR THE HANDFUL LAUNCH. 2021.

Since everyone eats Goldfish by the handful, who’s better than Boban Majanovic, the biggest hands in the NBA, to launch this new concept for the beloved snack?

Gold, Effies 2022

Bronze, Cannes Lions 2021

Wood Pencil, D&AD 2022

Bronze, The one show 2022

Silver, Clio 2022

Idea Winner, Andys 2022

And a question on Jeopardy!!!

Gold Lion, Cannes 2015, film craft.

Men represent 2 out of 5 of the more than 40 million unpaid family caregivers in the U.S., but very few reach out for support. This campaign targeted them for the very first time to help male caregivers get the tools and resources they need to take care of themselves and their adult loved ones.

Global launch for Axe/Lynx Dry, a new line of antiperspirants.

And the very first time Axe didn't show a bunch of hot girls in it’s commercial.

(ok, there’s one at the end, just for one second)

Global & USA campaign for LG's V30 launch.

In a world of over curated profiles, What if people were a little more willing to share their true selves, imperfections and mistakes, online?

Featuring the true stories behind a male burlesque performer, an actress living with alopecia, a deaf dancer and a female skateboarder, among others.

Campaign for LaTam & Eastern Europe. It has run over 30+ countries.

As freelancer, I wrote, produced and directed this campaign for Viacom Latam.

Context: In LaTam, when you are having a bad day and you can’t hide it, people will tell you “hey, change that “cara de culo” (butt-face).
And 2020 was THE year where everyone had a 24/7 cara de culo.
So, who’s better than comedy central, to invite you to get rid of that face and start smiling again?

The Quilmes hostel.

A summer activation at the beach for Quilmes, the biggest and most famous beer brand in Argentina.

A real hostel, full of those things we would love to found in a youth hostel on vacation. From siamese ping-pong challenge to a shark that sings karaoke.

People participated online to get invited to spend the night there.

The Spotify award is the first music award based 100% on users generated data.
In March 2020, the first award ceremony took place in Mexico DF.
As a creative consultant, I had to come up and to pitch ideas to fill a 2 hours TV show.
From proposing design ideas for the statue to creating content to introduce the hosts and the different categories.

Arnet is Argentina’s biggest broadband provider.

And in a category that it’s all about discounts and hard-selling, there’s a man to remind us that there’s more to life than money. Kind of.

Hospital Aleman and Comedy Central. Two highly awarded print campaigns featured in the Gunn report section "The Power of Print." A selection of the most successful campaigns in print over the last 15 years.

Hospital Aleman:
Silver, print, Cannes lions.
Bronze, outdoor, Cannes lions.
Gold Clio awards
Grand Prix Circulo de Creativos Argentinos
Grand Prix FIAP
Grand Prix New York Festival

Comedy Central:

Gold Lion, press, 2013

Gold Argentinian Creative Circle 2013

Before the Internet of Things was a real thing, it was a mockumentary featuring the house of the future, where everything is connected to Arnet’s broadband.

Funny to see how a couple of “inventions” actually happened.

I’m still waiting for the toaster that toasts the news on a slice.

Italian history, according to TIM Italy.

Featuring famous Italian actors Neri Marcore and Marco Marzoca and top model Bianca Balti as a guest.

At Santo, I worked on the pitch to develop a campaign platform that would run for over three years, telling the stories behind some of the most iconic characters in Italy's history, like Leonardo Da Vinci, Columbus, Julio Cesare, Garibaldi, Dante Alighieri, Casanova and Marco Polo. 

These are just a few examples of a 50+ spots campaign for the biggest mobile carrier company in Italy.

Selected work that helped Personal mobile carrier to move from the third position to the biggest player in Argentina.

Picks from the early days that I have a heart for and helped me get here.

A collection of random thoughts about things no one cares and probably, they’re not funny either.

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