Somehow, at the moment of posting this, the challenge had 10.2 billions views on Tik Tok.
The client was super happy to be included as one of the TikTok culture drivers of 2021.
And to finish 2021 on a high note, the campaign was part of the Top 10 Muse Stories of 2021:
https://musebycl.io/year-review/top-10-muse-stories-2021
And the cheery on the top: entering pop culture thanks to Jeopardy!!!
